Introduction to Artificial Intelligence: A Business Perspective
| By: | Corinne Hoisington; Mark Ciampa |
| Publisher: | Cengage Learning US |
| Print ISBN: | 9798214024837 |
| eText ISBN: | 9798214419374 |
| Edition: | 1 |
| Copyright: | 2026 |
| Format: | Reflowable |
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"Introduction to Artificial Intelligence: A Business Perspective" provides an overview of the impact of AI on business and technology. It covers a range of topics, from AI prompt engineering and its applications in business settings to machine learning, natural language processing, generative AI, analytical AI and computer vision. The book delves into ethical considerations, the evolution of AI and its potential and addresses challenges in the modern business and technological landscape, including automation and efficiency, ethics and privacy, bias and accuracy, education and personalization and business applications. The curriculum aligns with modern educational needs, making it relevant for students preparing for careers in technology and business. An instructor may incorporate several chapters to any course in any curriculum as AI spans every industry in the new world around us.