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Cover image for book MKTG

MKTG

By:Charles Lamb
Publisher:Cengage Learning US
Print ISBN:9780357127810
eText ISBN:9798214349220
Edition:13
Copyright:2021
Format:Reflowable

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MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day.