Marketing Strategy
Text and Cases| By: | O. C. Ferrell; Michael Hartline |
| Publisher: | Cengage Learning US |
| eText ISBN: | 9798214348438 |
| Edition: | 7 |
| Copyright: | 2017 |
| Format: | Reflowable |
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MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.