Marketing-Management
Allgemein - Sektoral - International| By: | Manfred Hüttner |
| Publisher: | De Gruyter |
| Print ISBN: | 9783486251784 |
| eText ISBN: | 9783486801125 |
| Edition: | 2 |
| Copyright: | 1999 |
| Format: | Page Fidelity |
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Dieses erfolgreiche Lehrwerk bietet eine integrierte Sicht verschiedener Managementbereiche des nationalen und internationalen Marketing.