Principles of Marketing, Third Edition
| By: | Sarah White |
| Publisher: | University of Arizona Global Campus - Publisher |
| Print ISBN: | 9781621787891 |
| eText ISBN: | 9781621787891 |
| Edition: | 3 |
| Copyright: | 2025 |
| Format: | Reflowable |
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Table of Contents
Marketing in today’s world depends upon building value for customers. PRINCIPLES OF MARKETING, THIRD EDITION examines this contemporary influence on the marketing industry and teaches the major concepts necessary to gain a fundamental understanding of marketing processes. Case Study and Field Trip features help illustrate these concepts by providing real-world examples, while Questions to Consider and Challenge Question elements offer students opportunities to apply the information they have learned.