The Financial Times Guide to Starting a Business
The comprehensive guide for entrepreneurs| By: | Mike Foster |
| Publisher: | Pearson International Content |
| Print ISBN: | 9781292483764 |
| eText ISBN: | 9781292751610 |
| Edition: | 1 |
| Copyright: | 2026 |
| Format: | Reflowable |
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Are you looking to start a business? Build your entrepreneurial mindset? Helping you from start to finish, this comprehensive, practical and user-friendly book contains everything you need to know about starting a business. As well as assessing and finessing your idea, you’ll learn about marketing, sales, finance, legal structures, and operations. You’ll also discover how to build your entrepreneurial mindset, and confidence and avoid common pitfalls.