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Cover image for book The Business Model Navigator

The Business Model Navigator

By:Oliver Gassmann; Karolin Frankenberger
Publisher:Pearson International Content
Print ISBN:9781292480701
eText ISBN:9781292748573
Edition:3
Copyright:2026
Format:Reflowable

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A strong business model is the bedrock of business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. The Business Model Navigator allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.