Understanding Parasocial Relationships

This insightful book provides a detailed explanation of the definitions, applications and relevance of parasocial relationships in contemporary society. Gayle Stever outlines the extensive history of parasocial studies and analyses core psychological principles surrounding the subject, including psychological, developmental and attachment theories. Informed by Horton and Wohl’s seminal article in 1956 and the research of Jung, Allport, Erikson and Tajfel, chapters explore parasocial theory in social media, fandoms, diverse populations and various media formats. Stever focuses in particular on the role of the celebrity in parasocial communication and how parasocial theory relates to social media influencers. The book investigates the potential negative sides of parasocial relationships, including anti-fandom, while also assessing the positive and personal applications of parasocial theory to people’s daily lives. Understanding Parasocial Relationships is a valuable resource for students and scholars of media, psychology, communication, sociology, anthropology, cultural studies and business. Its evaluation of the psychology of audience reactions will also benefit journalists and researchers interested in media, celebrity and fandom.