The Truth about Innovation
| By: | Max Mckeown |
| Publisher: | Pearson International Content |
| Print ISBN: | 9780273719120 |
| eText ISBN: | 9780273719137 |
| Edition: | 1 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
The Truth About Innovationtransforms today's most important innovation research into 50 proven "truths". Max Mckeown deliversplain, powerfuladvice on how to:
- increase creativity
- encourage collaboration
- co-create with customers
- overcome indifference
- make ideas into money
- thrive on change...and much more.
This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing onover 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved.
The Truth About Innovationprovides the guidance you need to overcome the innovation-related problems that all managers face andat the same timeimprove your managerial effectiveness.
Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking ‘aha’ as you read each page.
The Truth and nothing but The Truth.