Strategic Brand Management: Building, Measuring, and Managing Brand Equity
| By: | Kevin Keller;Vanitha Swaminathan |
| Publisher: | Pearson Education (US) |
| eText ISBN: | 9780135641378 |
| Edition: | 5 |
| Format: | Online Resource |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents